THE DISCOURSE OF EID 1429AH/2011AD GREETINGS ON THE BANNERS AND BILLBOARDS IN PADANG CITY

Nasrullah Nasrullah, Desy Mardhiah

Abstract

Eid al-Fitr is special compared to other holy days of Muslims. In addition to the celebration of victory for Muslims after a month-long fasting, there is a national phenomenon that occurs ahead of the Eid al-Fitr: the flow of urban people returning to their home towns and villlages. Millions of Muslims in Indonesia return home ahead of the holy day. Padang city or Ranah Minang as the capital of West Sumatra Province is one of the destinations for those homeward-bound travelers since the city and other areas in West Sumatra are the hometowns of the Minang people. Simultaneously, in every public space in the city, banners are installed by the head of the local government, political parties, or community leaders to deliver Eid greetings. This article examines the discourse of the message on the banners in the city of Padang in relation to the reality around the place where the banners were installed, the social context, as well as the relationship between the discourses on the banners.

Keywords: Discourse, Eid Greetings

Full Text:

PDF

References

Abdullah, Irwan, 2006. Konstruksi dan Reproduksi Kebudayaan, Yogyakarta: Pustaka Pelajar.

Amir, MS 2004. “Pemerintahan Nagari dan Masyarakat Adat Suatu Tinjauan Kritis” dalam Bandaro, dkk Minangkabau yang Gelisah Mencari Strategi Sosialisasi, Pewarisan, Adat dan Budaya Minangkabau untuk Generasi Muda, Bandung: Lubuk Agung

Bungin, Burhan. M, 2008. Konstruksi Sosial Media Massa: Kekuatan Pengaruh Media Massa, Iklan Televisi, dan Keputusan Konsumen serta Kritik Terhadap Peter L. Berger & Thomas Luckmann, Jakarta: Kencana

Departemen Pendidikan Nasional, 2008, Kamus Besar Bahasa Indonesia, Jakarta: Gramedia Pustaka Utama

Hamka, 1984. Islam dan Adat Minangkabau, Jakarta: Pustaka Panji Mas

Hikam, Muhammad AS, 1996. “Bahasa dan Politik: Penghampiran “Diskursive Practice” dalam Yudi Latif dan Idi Subandy Ibrhami, Bahasa dan Kekuasaan: Politik Wacana di Panggung Orde Baru, Bandung: Mizan

Irawanto, Budi, 2006. Menguak Tanda Membaca Kota: Ihwal Semiotika Kota, dalam Jurnal Balairung Mahasiswa Universitas Gadjah Mada. Edisi 40 hal 29

Sjairin, Syafri, 2004. “Minangkabau yang Gelisah” dalam Bandaro, dkk Minangkabau yang Gelisah Mencari Strategi Sosialisasi, Pewarisan, Adat dan Budaya Minangkabau untuk Generasi Muda, Bandung: Lubuk Agung

Article Metrics

Abstract views: 468 PDF views: 359